The Pfizer Laboratory teams asked me to lead a 45-minute plenary session on the theme of the oncologist's E-reputation during the Sénosphère days organized in Marseille on June 21 & 22, 2024.
At a time when patients are increasingly turning to the Internet for medical information and medical information and opinions on surgeons, proactive management of the E-reputation has become an essential necessity for all private practitioners and hospital hospital practitioners.
Doctor Benjamin Ascher asked me to help the THINKIN team with its digital communication strategy. digital communications strategy with a view to promoting a disruptive summit on injectables scheduled for October 2024.
Vivacy Laboratories faced a major challenge: optimizing their online visibility and expanding their reach beyond national borders for their new website dedicated to the injectable hyaluronic acid range, STYLAGE.
The scientific committee of the AIME Congress (Innovation Summit in Aesthetic Medicine) entrusted me to address a crucial topic in our hyper-connected society: "The Online Presence of Aesthetic Physicians & Surgeons".
AbbVie Laboratory approached me for "Horizon Rhumato," to conduct two 45-minute workshops aimed at a audience of independent and hospital rheumatologists. The objective was to raise awareness about medical e-reputation to help them build a positive online reputation within ethical and professional boundaries.
For a long time, surgeons relied on their names as a "brand." However, the evolution of group practices and the dominance of the internet has altered the landscape of private practice. Fully aware of these new digital challenges, the National Academy of Surgery invited me to a communication session on "The Role of Websites and Natural SEO in Surgeon's Digital Communication".
Medaviz, a digital solutions provider for healthcare professionals, aimed to educate and train their physician clients on the concept of online reputation and digital visibility through a "Medical E-Reputation Masterclass" conducted as a webinar.
The University of Paris-Est Créteil School of Medicine (UPEC) enlisted me to train physicians in DUMEG, DUAME & DUAPME programs on managing their online reputation. It is the first French Medical University to integrate these new concepts of digital communication into its university diplomas.
The URPS of liberal physicians in Brittany invited me to engage with elected physicians. We discussed pressing current topics for liberal healthcare professionals, especially focusing on managing their e-reputation, controlling online reviews, and the growing importance of mastering their digital communication.
